Here’s how you can build high-quality free backlinks with ChatGPT and Dall-e 3. When done right, you’ll create linkable assets and infographics to encourage other websites to point at you. This can be a great way of building links from proper news websites — those links are usually impossible to get.
Obviously, you are more likely to get a link if you follow the traditional digital PR routes where you’ve done some survey work, you’ve analyzed the data and now you basically pitch that story to publications. But what if you had an infographic to better seal the deal? This is known to actually have numerous benefits.
Why Infographics Are Still a Link Building Powerhouse
Years ago, creating infographics was seen as a really valid method of link building because it was just really helpful for bloggers to actually receive this valuable content and you could embed it in HTML So the image was actually still hosted on your site and linked back to your website. But now I think there’s a smarter way of doing it.
Level Up Your Infographic Creation with AI
Ordinarily, you want to get your own data, which I did. After that, go to ChatGPT and Dalle3 to prompt it. Here’s the prompt I used:
“Analyze this data and give me an infographic for my website to accompany the press release for these survey results.”
Of course, you can tweak your own prompt to better suit your purpose. After sending it the prompt, some of the data did not align with the content policy, but the first set of images it brought out looked pretty good, something like this:
Dall-e 3: Your AI Graphic Designer
Now, obviously, the AI (Dalle-E) is really bad with text, so you may want to go back and just ask what it’s actually on about. To do this, I prompted ChatGPT with the following instruction: “Give me the text labels.” So it went through and explained everything that was going on in the infographic it delivered.
Branding Your Infographic for Maximum Impact
Another thing I tried is actually making these infographics branded. Obviously, you don’t want an infographic if it doesn’t actually align with your brand. For example, suppose I was working for RSPCA, so I’d just search for extract colors from their URL, and grab the website colors with the color scheme extraction tool. Otherwise, I could go through manually using the inspect tool, and then I’ll find that exact hex code.
But we want to speed up the process so it’s better to use tools rather than do it manually. So I went back to the chat and instructed Dall-E to brand the infographic using my colors. (In this case, colors I scraped from the RSCPA website)
Let’s also get the font. To do this, I highlighted text on the site, did an “inspect” and found that the font was Sans Bold and Arial. This was the response:
You’re Offering Value with Those Pre-Made Infographics
Personally, I’d go a step further to increase my conversion rate. I’d actually reach out and say: “We are willing to actually create a custom-branded infographic for your site, based on your font and your colors!” Clearly, that’s an appealing offer that webmasters are likely to jump on. That way, you’re not just reaching out to link or paste some image onto their page that looks completely out of place. You should instead offer them a branded infographic representing valuable data and don’t forget, an infographic that can potentially rank on Google!
How To Optimize Your Infographic for Search Engines
In my case, I’ve gone into the Ahrefs tool to find out what people are searching on Google and I’ve put in certain features, including the image pack. If you didn’t know, there’s an image pack somewhere on Google search results, and you can potentially win that by having an optimized image.
Essentially, you need to optimize your infographic for page speed on the actual site (by ensuring the right size, putting the right image description, etc). Basically, include text and the actual keyword and make sure that keyword is in all the metadata. In other words, optimize the file title, file name, and alt text.
Key Takeaway: Step Up Your Backlinks with AI Infographics
If you’re knocking out infographics like this, you should be able to win quite a few image packs. So when you’re doing your outreach you can pitch this to the prospective linkers, and you can say: “Not only will we brand this infographic for you, but we will also optimize its SEO for you.
You can tell them how many searches there are for the particular keyword, and tell them how the infographic image you’re pitching could potentially rank for that topic (keyword) and get them a serious amount of traffic. And of course, that gets more exposure for your brand and your link.
